Apple has been struggling for selling iPhones for a long period of time.
This year Apple came out with three mobile phones which are the iPhone XS, iPhone XS Max, and iPhone XR. After the launch, the sales numbers were not what Apple expected. Apple finally had to slow down their production rate of the iPhone XR mobiles so that they did not have to face any kind of loss because of it.
Apple announced this Thursday that this time they have been able to make a record where the customers spent about Rs. 85,000 crores which are $1.22 billion between Christmas and New Year. The most shocking thing was that Apple earned a revenue of $322 million which is about Rs. 2,250 crores on New Year. This is the first time that Apple has been able to reach such a big number.
Apple investors have been worried for a long period of time because the iPhone sales have been comparatively lower in 2018. With the sales numbers sky rocketing this New Year Apple, investors will finally feel safe.
According to the reports from 2017, Apple was able to earn a revenue of $890 million which is about Rs. 6,200 crores between Christmas and New Year in 2017. Last year, Apple was able to earn a revenue of $300 million on New Year which is roughly Rs. 2,100 crores. All the categories were selling during the holiday season, but the most revenue was generated from the two games Fortnite and PUBG, also known as Player Unknown’s Battleground.
Apple has been struggling throughout 2018. The sales of all the new iPhones have been comparatively lower, but it was just the perfect way for Apple to end their year.
According to Apple, it was necessary for them to make the changes because this is the only way they will be able to stay at the top of this industry. Apple is one of the biggest technology companies in the global market now. According to the reports of the App downloads and installs, the United States App Store was able to earn a revenue of $54 million which is approximately Rs. 377 crores on Christmas day.